Goals
Spearheaded the end-to-end design strategy for a community-first productivity ecosystem. I led the UI/UX for the iOS and Web applications, focusing on turning solitary habit tracking into a social, "culturally-rooted" experience through real-time accountability and "Crew" dynamics.
Project overview
Redefining Accountability through Community-Centric Design
The Goals App (by Goals, Inc.) is built on the philosophy that consistency requires more than just notifications—it requires people. As the Product Design Lead, I was responsible for translating this vision into a high-engagement mobile and web experience. I architected the "Accountability Partner" (A.P.) flow, ensuring that nudges felt supportive rather than intrusive.
My work involved a complete design overhaul of the mobile app to support features like "Crews," live milestone tracking, and a social feed for "Weekly Discoveries." I ensured a seamless transition between the high-energy mobile environment and a functional web dashboard for long-term goal management.
Year
2023 & 2024
Motion Graphic
Prototyping
UI/UX Design
Final Result
High-Fidelity Ecosystem for a Global Community
I delivered a unified design system that scaled across iOS, Web, and Apple Vision Pro. By focusing on "accountability meets culture," the UI utilizes vibrant, high-contrast visuals and intuitive progress indicators that resonate with a modern, fast-moving audience. This included creating all digital assets for marketing, ensuring a consistent brand voice from the landing page to the app store.
The final product bridges the gap between a utility tool and a social platform. Through streamlined workflows and a "SMART" goal-setting framework, we created an environment where users are 3x more likely to stay consistent with their habits compared to traditional, solitary trackers.
