Tankup
Led the comprehensive design and brand architecture for Nigeria’s premier mobility energy platform. I spearheaded the UI/UX for a multi-platform ecosystem—including B2C mobile apps, fuel station POS systems, and enterprise fleet dashboards—to digitize fuel, CNG, and EV charging access in emerging markets.
Project Overview
Digitizing the Mobility Energy Value Chain
Tankup was engineered to solve the critical fragmentation in Nigeria’s fuel and energy sector, where price disparity and scarcity cause significant economic friction. As the design lead, I translated complex market research into a seamless "Fuel as a Service" interface. I architected the core user journey for finding real-time fuel prices, managing EV charging, and accessing verified auto-services.
My work spanned the entire product ecosystem: designing high-fidelity mobile apps for individual motorists, a robust Web/POS suite for fuel station analytics, and specialized dashboards for corporate fleet management. I ensured that the visual language communicated "Energy to Keep You Moving"—balancing technical utility with a clean, human-centric aesthetic.
Year
2024 & 2025
Branding
UI/UX Design
Marketing Design
Final Result
A Scalable, Data-Driven Brand Ecosystem
Beyond the product, I led the creative direction for the initial marketing push and the 12-month growth roadmap. This included designing the investor pitch deck that articulated a $20B market opportunity and creating the visual assets for social media campaigns focused on user acquisition and brand trust.
The result is a unified design system capable of scaling across West Africa. By integrating features like "Smart Trip Planning" and automated fleet reporting, the platform successfully positions itself as a "first-mover" in the EV and alternative energy space—bridging the gap between traditional fuel retail and the future of digital mobility.
